Mission
PressReader is on a mission to improve the way
people discover stories that matter.
Vision
§ We see a sustainable future for publishers and
creators of quality content.
- We see a
community of people who want to find stories that inform, move, and
inspire.
- We see new ways
for brands to build meaningful relationships with real people.
PressReader was originally Newspaper Direct,
founded in 1999 by Alexander Kroogman, Anatoly Karachi sky, and Esther Dyson. Newspaper
Direct sought to give travellers access to their hometown newspaper, by
allowing copies of current issues to be printed anywhere in the world.
In 2003, Newspaper Direct launched its
all-you-can-read service, PressReader. Though PressReader was early to the
market (smart phones and tablets weren’t yet a thing, and very few people were
aggregating media at that point), it soon became clear that the idea was a good
one. Newspaper Direct rebranded as PressReader in 2014. Since then, PressReader
has grown rapidly, from just 100K MAUs to more than 12M MAUs today — and
accelerating quickly.
PressReader’s proprietary technology makes it
possible to process thousands of newspapers every single day, extracting text
and images and making articles instantly translatable, searchable, and easy to
read on mobile devices. No one else has managed to pull this off. Today,
PressReader’s all-you-can-read service is popular with individual subscribers
and business partners alike. And as we like to say at PressReader, it’s just
the beginning.